ABOUT BULANG AND SONS

Bulang and Sons is a haven for all those who share our deep appreciation for things of a certain lasting quality by design. Since we come from a background of collecting – beautiful things in general and watches in particular – we want to offer a place for kindred spirits to feel understood and inspired by our selected content and the items in our shop.

Bulang and Sons was started in 2012, with its foundation deep in the personal passions of Bernhard Bulang. While leading his own design and communications agency, Bernhard was always on the hunt for designer furniture, fountain pens, shoes, jackets and other precious things. Finally, around 2006, the world of vintage watches caught his attention.

Soon after, Bernhard created his personal blog 100 Percent Rolex with a focus on the affectionate and innovative photography style which has become a trademark of Bulang and Sons on the one hand – and on the other, an adapted formula in the industry by now.

“I ADMIRE PEOPLE WHO CHERISH A PRODUCT FOR YEARS. THIS DEMONSTRATES GREAT RESPECT FOR YOURSELF AND OTHERS.”

CURATORSHIP IS OUR MOST IMPORTANT PRODUCT

We have a lot of love for the goods we exhibit and offer on this site. We don’t necessarily consider ourselves merchants, we’re more like collectors who like to share what we’ve got or want to have. If we’re not really into something, it won’t appear here, and everything you see on our site or in our social media channels you will also find in our own personal lives.

Our whole team constantly keeps a lookout for interesting items, forgotten classics and innovative topics. This curiosity finds its expression in our whole way of work, where we share our discoveries with the intention of adding a bit of soul to the watch lovers’ community, a little “pleasant friction”. Because, as Bernhard puts it: “Without friction, there’s no sparkle.”

Bulang and Sons has become a lifestyle brand and a community, built on a real connection with the people who like and follow what we do. Curatorship is our most important product. That is why we do not post articles in our magazines or add items to our shop on a daily basis – but rather only when we are intrigued and excited by truly extraordinary things.

“NO MATTER HOW MUCH DESIGN IS AROUND ME OR HOW RARE THE WATCH ON MY WRIST IS - I STILL COME TO THE OFFICE IN TRACK PANTS IF I WANT TO.”

SOME FACTS ABOUT BULANG AND SONS

- We are 100 percent independent, our work driven by our personal tastes only

- We have over a decade of experience in vintage watches, especially Rolex

- We have sold more than 400 exclusive watches within the last 4 years

- We offer a range of over 100 different leather watch straps

- We offer accessories from internationally renowned companies

- We offer international Fedex shipping with advanced tracking

- We have customers and followers in more than 70 countries